I utilize technology to bring convenience to people's lives and solve
problems
Here you'll find my story
I am a Product Manager and Web Developer with a strong focus on front-end development, specializing in React.js, Next.js, and JavaScript. With over 10 years of experience in product development, UI/UX design, and AI integration, I create user-friendly websites, applications, and landing pages that align with the customer journey.
My current focus is on using modern web technologies to design and develop engaging user interfaces while integrating AI-driven features to enhance user experiences and automate processes.
In addition to my technical skills, I bring expertise in marketing, SEO, management, and product strategy. Having run my own startup, I thrive in collaborative team environments and am passionate about using technology to create innovative solutions that make a meaningful impact on people's lives.
Every person is known for some of their skills and abilities. Here are some of mine. Important ones!
As a Product Manager, I enjoy collaborating with diverse teams to transform ideas into impactful products. Through running Cafekado.org and founding AlignedVoyage, alongside completing invaluable business courses, I've developed a strong skill set in marketing, design, finance, and teamwork. My background in web development further enhances my ability to drive projects from concept to execution.Ï
With over 10 years of experience in UI and UX design, I’ve had the opportunity to collaborate closely with product owners, customers, designers, and engineering teams to craft beautiful, user-centric experiences. By leveraging design principles such as color theory, typography, hierarchy, advanced prototyping, and microinteractions, I’m able to create intuitive, elegant, and shippable product designs that meet both user needs and business goals.
Designing web applications and websites initially didn’t feel like enough for me. I wanted to create exactly what I imagined, which led me to focus on React.js, Next.js, Tailwind CSS, Bootstrap, Ant Design (AntD), JavaScript, and jQuery. I’m also strongly into design patterns, continually applying them to improve code structure and maintainability. While I have experience with C#, PHP, and C, these are not central to my current work.
Since starting university, I’ve been driven by a passion for creating something meaningful—a product that can make a real difference in people’s lives. That passion still fuels me today. I’m deeply invested in product design and development, striving to contribute as part of a product team in roles such as product designer, product manager, or front-end developer. Explore my journey and milestones in the timeline below, showcasing how I’ve pursued this vision up to 2025.
In January 2024, I embarked on an exciting journey with Dynamic-e, a Netherlands-based subsidiary of Foton Energy. Tasked with leading the front-end development for an innovative start-up project, our mission was to enhance energy efficiency through AI integration. Collaborating with a diverse team—including AI scientists in Turkey, a UX designer in Germany, and a back-end developer in Europe—we customized a complex Next.js and React.js template from ThemeForest. Utilizing tools like Redux, Axios, React Hook Form (RHF), and Tailwind CSS, we built a responsive and scalable website. Our collective efforts culminated in a successful demo day in the Netherlands by March 2024.
Recognizing the success of the Dynamic-e project, I transitioned to Foton Energy's main team in April 2024. Here, I contribute to the development of an online energy certificate marketplace. Leveraging Next.js, React.js, and Chart.js for data visualizations, I apply robust software engineering principles to ensure code quality and performance optimization. Our tech stack includes React Query, Axios, Redux, React Hooks, Formik, Zod, and Tailwind CSS. Working alongside backend engineers, product designers, and DevOps specialists, we manage comprehensive project documentation using Miro, Confluence, and Figma. Coordination is streamlined through GitHub for version control and Jira for task management, facilitating efficient sprint planning and task assignments.
In 2019, I joined Web Like Web Agency, an Australian digital solutions company, as a front-end developer. Working with a 4-person team, we used React.js, Next.js, Redux, and React Hook Forms to deliver fast, modern SPAs and applications. Collaborating with backend developers, UX designers, and clients, I ensured seamless communication through regular meetings and demo days. Over four years, I contributed to multiple projects for SMEs in Australia, Canada, and Europe, crafting tailored solutions across various industries while ensuring technical excellence and user-focused design. Ï
With over a decade of experience in trading, Wholesale Group sought to modernize its procedures and leverage technology to streamline its operations. Over the past two years, in collaboration with a 15-person team, we have successfully designed and developed more than 10 products. These solutions have enhanced communication within the organization, bridging gaps between various departments and facilitating interactions with users across multiple countries. Our products support four languages—English, Russian, Turkish, and Farsi—enabling seamless communication and engagement on a global scale.
After taking part in more than 10 national and International investment
events
and getting
a prize from the minister of ICT of Iran (Mr. Jahromi) as a selected startup
for
a national
competition, and after communicating and long meetings with more than 10 VCs
and
angel
investors, I signed an investment contract whit an Angle Investor who was
working in
International trading but had personal passion in handicraft and empowering
people,
especially women.
Now, Cafekado has its new directing board and after 2021, I've worked there
as a
product
owner, advisor, and on some occasions the product manager.
Product-Market Fit Training Course
Business Model Canvas Training Course
Business Plan Writing Training Course
Lean Startup Methodology Training Course
Elevator Pitch Training Course
Startup Metrics and Analytics Training Course
Digital Marketing for Business Training Course
Effective Social Media Use Training Course
Marketing and Sales for Startups Training Course
Market Research and Competitor Analysis Training Course
In the beginning, Cafekado was like a laboratory for me for learning more
about Product and service design, Asp.net web forms
development, OOP programming,
digital marketing, SEO, and E-commerce. After a while it got serious
for me many people knew me because of it and the news of it on the press and
Tv.
Cafekado had a great benchmark Etsy.com and at that time I spent
more than 3 hours reading articles on the Etsy blog and learned
many things about creating a platform, creating a community of
users, educating processes, and so on.
As a new business, we needed some financial and technical support and at that time Gilan science and technology park accepted our online RFID-oriented warehouse application.We used its mentorship and financial support to grow our business and find new customers.
Dariche-Zehn (means The Window of mind in Farsi) pushed me into the real business world. Since then, I've worked with more than 100 specialists and successfully done more than 150 projects.
Studying in the field of Software engineering was an excellent opportunity
for
me. At that time I spent great deals of effort on these topics:
learning The C and Pascal programming language
Wast researching about Fuzzy logic and publishing an Article about it
Working on developing driver for RFID Reader/Writers(13.56 Mhz readers-
Mifare
card) using C#
My final project was designing and developing an attendance device which I
developed with C# that run on Windows CE 5.0.
During the past 10 years, I've had a brilliant opportunity to communicate with passionate people who had a dream to lunch an online business or craved to automate their business procedures. Converting their business dreams into a user-friendly application has been my main responsibility during my career life. Here you find some of the projects that I feel have a close relation whit their concept and remind me of many fantastic memories.
Identifying the core value to be created and introduced is the foremost responsibility of a Product Manager in every project. This begins with asking the right questions and focusing on what truly matters to deliver meaningful outcomes. From my perspective, a well-crafted user experience is the natural result of this deliberate and thoughtful process.
There were dozen of customers who became my friends, and dozen of workmates who became my close friends. I asked them to give me a recommendation and there are their kind testimonials for me.